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Setting the Standard

Fiebing has become the standard for the Leathercare market.

When it comes to leather dyes and finishes. Our products are used around the world and can be found in retail establishments all over the globe.

John H. Fiebing, operating on a very limited budget and a vision, started the Fiebing Company in 1895 after working in the chemical department of a Milwaukee tannery. One of the first products Fiebing manufactured was Saddle Soap.

Fiebing’s Saddle Soap soon became so popular that the U.S. Cavalry at Fort Riley, Kansas used it exclusively to clean and preserve their saddles, tack and other leather equipment.  Due to the overwhelming use of Fiebing’s products in the U.S. Cavalry, the company designed a logo portraying a mounted Cavalryman; a logo that stands as a symbol of integrity and quality to this day.

Fiebing maintains a fully staffed R&D lab and continues to evolve as technologies in formulations, filling and packaging evolve.  Over the past 25 years, the Fiebing Company has become a leader in private label manufacturing of shoe care and leather care products.

Our manufacturing, formulation and packaging capabilities are diverse and expansive.  Our commitment to total customer satisfaction is paramount. Please call us at 800-558-1033 or use our contact form with any questions about our products or our company.

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In the early 20th Century,

the market for quality horse care and saddle care products was booming as the horse was the main mode of transportation throughout the United States.   Almost all working horses were equipped with leather harnesses and saddles, all requiring constant care. The thriving horse marketplace opened the door for horse care products and the Fiebing Company seized the opportunity with products such as Hoof Dressing, a horse care staple then and now.


to his chief marketing officer, Albert Chase, who ran the company until 1947 when his son Albert V. Chase, Jr. took over the reins. Since then the Fiebing Company has grown to become one of the largest manufacturers of Leather Dyes and Finishes in the world. This, along with the growing Western and English rider markets, led to the development of a variety of polishes, cleaners and conditioners for leather as well as equine grooming products.

Fiebing's, Fiebing, Leather Craft, Leather Care, Horse Care
Fiebing's, Fiebing, Leather Craft, Leather Care, Horse Care

Since 1984,

Acquisitions of the George J. Kelly Shoe Polish Company and the Snow-Proof Company further solidified Fiebing as a major producer of leather care products.

Many of our tried and true products are now manufactured at the Fiebing plant in Milwaukee, Wisconsin and has established the Fiebing Company as one of the premier shoe polish and shoe care product companies in the world.

The Fiebing Company is proud to now have the 4th generation of Chase’s as part of the executive management team that is guiding Fiebing to even greater successes in the 21st Century.

Whether it is Horse Care, Leather Care, Shoe Care, leather dyes or finishes that you need, you can always rely on Fiebing’s for quality and customer satisfaction.